Top 5 Social Apps in Latin America: Q4 2023 Performance

In the fourth quarter of 2023, the top 5 social apps in Latin America demonstrated notable trends in downloads, revenue, and active users. Data from Sensor Tower reveals the following insights:

TikTok saw a steady increase in weekly revenue, peaking at approximately $1.4M in mid-December. Weekly downloads fluctuated, with a peak of 4.3M in mid-October and a dip to 3.0M in mid-December before rebounding to 3.7M by the end of the quarter. The app maintained a high level of engagement, with weekly active users hovering around 160M.

Instagram experienced a revenue peak in early October at $473K, followed by a decline to $287K in mid-December. Weekly downloads showed an upward trend, reaching 3.4M in the last week of December. Active users remained stable throughout the quarter, averaging around 201M.

Facebook Lite exhibited consistent performance with weekly revenue ranging between $77K and $104K. Downloads peaked at 2.6M in the last week of December, while active users consistently stayed around the 300M mark.

Threads did not generate revenue but showed significant growth in downloads, peaking at 1.9M in early December. Active users increased from 9.2M at the beginning of the quarter to 17.6M by mid-December, indicating a growing user base.

NGL: ask me anything saw a gradual increase in revenue, reaching $55K by the end of December. The app's downloads peaked at 460K in the last week of December, while active users grew from 1.8M at the start of the quarter to 2.1M by the end.

For more detailed insights and data, visit Sensor Tower.